What is situation of the advertising sector in Ireland for 2018?
, the advertising sector in Ireland
is expected to grow to a total value of EUR 1,074 billion
, marking an increase in expenditure of 6,7%. Investors who are considering to start the procedure of company formation in Ireland
for an advertising and marketing business
should know that this market benefits from a solid development
, as in terms of investments
, this will be the sixth consecutive year of growth
. Our team of experts in Ireland company formation
matters can advise businessmen on how to start an advertising and marketing business
in one of the Irish regions
What are the characteristics of the Irish advertising agencies?
The country’s profile in terms of advertising agencies
is mostly represented by small legal entities
, which hire
less than 50 employees
. More importantly, this market is represented by young professionals
, with an age below 30 years
. According to the data offered by the Institute of Advertising Practitioners in Ireland (IAPI)
, approximately 45%
of all the employees hired in advertising agencies
than 30 years old
What are the main activities developed by Irish advertising and marketing companies?
Investors who want to open a company in Ireland
in the advertising and marketing sector
should know that the country provides all types of advertising services
that are usually encountered in other European countries. However, the most representative activities are the following:
• direct mailing, which is comprised of marketing materials, such as brochures, catalogs or postcards;
• press – in this case, advertising activities can reach potential clients through magazines and newspapers;
• radio and television – advertising companies create special ad campaigns that are suitable to these means of communication;
• social media channels – one of the most popular ways of conducting advertising campaigns.
Is there any regulation related to the protection of personal data in Ireland?
provides a legal framework related to the manner in which direct marketing
can be conducted here. The collection of personal data
has to respect several rules, one of them being the fact that the company
that will promote various advertising products
should receive the person’s consent
to receive such information. Our team of specialists in company formation in Ireland
can offer further information on this matter.