What is situation of the advertising sector in Ireland for 2018?
In
2018, the
advertising sector in Ireland is expected to grow to a total value of
EUR 1,074 billion, marking an increase in expenditure of 6,7%. Investors who are considering to start the procedure of
company formation in Ireland for an
advertising and marketing business should know that this market benefits from a
solid development, as in terms of
investments, this will be the
sixth consecutive year of growth.
Our team of experts in Ireland company formation matters can advise businessmen on
how to start an advertising and marketing business in one of the
Irish regions.
What are the characteristics of the Irish advertising agencies?
The country’s profile in terms of
advertising agencies is mostly represented by
small legal entities, which
hire less than
50 employees. More importantly, this market is represented by
young professionals, with an
age below 30 years. According to the data offered by the
Institute of Advertising Practitioners in Ireland (IAPI), approximately
45% of all the
employees hired in advertising agencies are
younger than
30 years old.
What are the main activities developed by Irish advertising and marketing companies?
Investors who want to
open a company in Ireland in the
advertising and marketing sector should know that the country provides all
types of advertising services that are usually encountered in other European countries. However, the most representative activities are the following:
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• direct mailing, which is comprised of marketing materials, such as brochures, catalogs or postcards;
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• press – in this case, advertising activities can reach potential clients through magazines and newspapers;
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• radio and television – advertising companies create special ad campaigns that are suitable to these means of communication;
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• social media channels – one of the most popular ways of conducting advertising campaigns.
Is there any regulation related to the protection of personal data in Ireland?
Ireland provides a legal framework related to the manner in which
direct marketing can be conducted here. The
collection of personal data has to respect several rules, one of them being the fact that the
company that will
promote various advertising products should receive the
person’s consent to receive such information.
Our team of specialists in company formation in Ireland can offer further information on this matter.